Discover Why Users and Creators Choose YouTube Flashcards
How many logged-in users does YouTube have per month?
Over two billion logged-in users per month.
Why do users choose YouTube?
For rich culture, direct engagement with creators, and online community connection
Why do creators choose YouTube?
To reach engaged audiences and create mutually beneficial partnerships.
How do different generations use YouTube?
- Gen X & Baby Boomers: Productivity and learning.
- Gen Z & Millennials: Entertainment and product research.
According to a 2020 study, which platform would users miss the most if it disappeared?
Youtube
How much content is uploaded to YouTube every minute?
Over 500 hours.
How many hours of YouTube videos are watched daily?
Over one billion hours.
What is YouTube’s fastest-growing screen for watch time?
TV screens.
How many hours of YouTube content were watched on TV daily as of January 2022?
Over 700 million hours.
What are YouTube’s three major priorities for growth?
Connection, Innovation, and Trust.
How does YouTube foster connection?
By helping creators, artists, and viewers interact and engage.
How does YouTube drive innovation?
By investing in new formats like Shorts and expanding monetisation options.
What are some ways YouTube supports creators financially?
Creators can earn money through gaming, shopping, learning, and more.
How does YouTube prioritise trust?
By enforcing policies against misinformation and harmful content using AI.
What percentage of removed videos in Q1 2022 were flagged by automated systems?
Over 90%.
What makes YouTube different from traditional TV?
It offers personalised content, on-demand viewing, and direct creator interaction.
Why do viewers feel a stronger connection with YouTube creators than TV stars?
Creators engage directly with audiences, fostering a sense of intimacy and authenticity.
What is a key example of YouTube’s niche content success?
Babish Culinary Universe, with over two billion views, surpassing traditional TV cooking shows.
What are the four key reasons creators choose YouTube?
Freedom, Reach, Monetisation, and Community.
What are the four aspects of freedom on YouTube?
- Freedom of expression – Open dialogue and sharing opinions.
- Freedom of opportunity – Anyone can build a business and succeed.
- Freedom of information – Access to knowledge and education.
- Freedom to belong – Finding communities and breaking barriers.
How many monthly active users does YouTube have?
Over two billion.
