Explore Audience Solutions for Consideration Goals Flashcards
What is the main goal of using audience solutions in consideration campaigns?
To connect with people who are most receptive to your brand or product message and influence their buying decisions.
What are the four key audience solutions for driving consideration?
- Custom Audiences
- In-Market Audiences
- Life Events
- Infinite Taxonomy Audiences
What are Custom Audiences?
Audiences created using keywords, URLs, or apps to target users based on interests and online behaviour.
What are In-Market Audiences?
Users actively researching or considering a purchase in a specific category (e.g. new car buyers).
What are Life Events Audiences?
Audiences going through key milestones (e.g. graduating, moving, renovating), often linked to major purchase decisions.
What are Infinite Taxonomy Audiences?
Granular, dynamically refreshed audience segments built by Google based on behaviour and interests.
When should you use Life Events audiences?
When your ideal audience is experiencing a major milestone (e.g. getting a pet, home renovation).
When should you use In-Market Audiences?
When targeting people who are actively looking to buy products or services like yours.
When should you use Custom Audiences?
When you want to define your own audience using Google property signals (e.g. searches, app activity).
What is a good example of a Custom Audience use case?
A film company targeting users who searched for showtimes, watched a trailer, or downloaded a ticket app.
What should guide the structure of your audience strategy?
Your campaign goals and preferences for campaign management and optimisation.
