Explore Audience Solutions for Consideration Goals Flashcards
What is the goal of audience targeting in a consideration campaign?
To connect with people who are most receptive to a brand or product message, increasing engagement and purchase intent.
What are the four key audience solutions for consideration campaigns?
- Custom Audiences – Reach users based on their interests, keywords, or visited websites.
- In-Market Audiences – Target users actively looking to buy a product or service.
- Life Events – Engage users experiencing major milestones.
- Infinite Taxonomy Audiences – Reach dynamically refreshed, pre-curated audience segments.
What is a Custom Audience?
A self-defined audience built using keywords, URLs, and apps to connect with users based on interests and behaviors.
What are the targeting methods used in Custom Audiences?
- Keywords – Reach people searching for related topics.
- URLs – Engage users who browse similar websites.
- Apps – Connect with users of related apps.
Example: How can a movie studio use Custom Audiences to target potential viewers?
Back: By reaching users who:
- Searched for movie reviews or tickets.
- Watched related trailers on YouTube.
- Downloaded a ticket-buying app.
What is an In-Market Audience?
A group of users actively researching or considering purchasing a product or service.
When should advertisers use In-Market Audiences?
When they want to reach users close to making a purchase decision.
Example: How can an auto brand use In-Market Audiences?
By targeting people actively searching for or comparing new cars.
What is the purpose of Life Events targeting?
To engage users during major milestones when they are likely to make big purchasing decisions.
What are some common Life Events targeted by advertisers?
Graduation, moving, home renovation, new pet adoption.
Example: How can a hardware store use Life Events targeting?
By reaching users who are planning a home renovation.
What is Infinite Taxonomy Audiences?
A dynamic audience segment based on user interests and behavior, curated by Google.
Example: How can a brand use Infinite Taxonomy Audiences?
By targeting users engaged with their brand and related brands to increase consideration.
Which audience solution should you use if your ideal customers are experiencing a major milestone?
Life Events
Which audience solution should you use if you want to target people actively researching a product?
In-Market Audiences
Which audience solution should you use if you want to build an audience from Google’s data signals?
Custom Audiences
What is the primary purpose of Audience Solutions in consideration campaigns?
To grow brand consideration by reaching people researching or actively looking to buy a product or service.
What are the four main Audience Solutions for driving consideration?
Custom Audiences, In-Market Audiences, Life Events, and Infinite Taxonomy Audiences.
Why is structuring your Audience Strategy important?
To ensure campaigns align with business goals and effectively manage budget and targeting preferences.
