Create Video Campaigns for Action Flashcards
What types of actions can Video action campaigns drive?
Website visits, lead form completions, app installs, store visits, and purchases.
What are the key benefits of Video action campaigns?
- Drive More Conversions – Expands reach across YouTube and Google Video partners.
- Improve Performance – Reaches new audiences while optimizing CPA.
- Scale Easily – Works across mobile, desktop, and TV without separate bidding.
- Tell Your Story in More Places – Ads appear in multiple YouTube placements.
What are the five key indicators that an action campaign aligns with your goals?
- You aim to drive actions for your business.
- You seek to increase scale or improve CPA efficiency.
- You already use conversion tracking.
- You want to reach new customers.
- You’re willing to test and learn for long-term success.
Why is YouTube effective for action campaigns?
- 2.8 billion conversions generated globally in 2021 (Google data).
- Viewers are 2x more likely to buy something they see on YouTube (Talkshoppe 2020).
What are the key elements of a Video action campaign ad?
- Call-to-action (CTA)
- Headline (short & long)
- Description
What additional features can enhance Video action campaigns?
- Sitelinks – Direct users to key pages.
- Lead Forms – Capture potential customers.
- Product Feeds – Showcase products for direct purchases.
Why should you create your Video campaign in the same account as Search and Display campaigns?
To prevent double-counting conversions in Google Ads.
Why is enabling conversion tracking essential?
It helps understand how users interact with the ad and tracks their path to conversion.
What types of light conversion events should you optimize for?
- Site visits
- Form completions
- Content downloads
- Add-to-cart actions
What makes Video action campaigns cost-effective?
They use automated bidding to optimize for conversions while maximizing reach.
Where do Video action campaigns appear?
YouTube Home feed, Watch pages, Watch Next feed, Google Video Partners, and more.
Can you opt out of any inventory placements in Video action campaigns?
No, to ensure optimal performance across Google networks, all placements are included.
What are Video Action Campaigns designed for?
They are designed to drive lower-funnel actions like website visits, lead form completions, app installs, store visits, and purchases.
What are the key benefits of Video Action Campaigns?
- Drive more conversions
- Improve campaign performance
- Scale campaigns easily
- Tell your brand’s story in more places
Why is YouTube effective for action goals?
- Video ads driving action generated over 2.8 billion conversions globally in 2021.
- Viewers are 2x more likely to buy something they saw on YouTube (Talkshoppe 2020).
What are the best practices for running a Video Action Campaign?
- Create the campaign in the same account as Search and Display campaigns.
- Enable Google Ads conversion tracking.
- Optimize for light conversion events (site visits, form completions, etc.).
What are Skippable In-Stream Ads?
Ads that play before, during, or after a video, allowing viewers to skip after 5 seconds.
When should you use Skippable In-Stream Ads?
Ads that play before, during, or after a video, allowing viewers to skip after 5 seconds.
How are Skippable In-Stream Ads charged?
- CPV bidding: You pay when a viewer watches 30 seconds (or full duration if shorter) or interacts with the video.
- Target CPM, Target CPA, Maximize Conversions: You pay based on impressions.
What are In-Feed Video Ads?
What are In-Feed Video Ads?
When should you use In-Feed Video Ads?
When you want to reach viewers who are actively browsing or searching for related content.
How are In-Feed Video Ads charged?
On a cost-per-view (CPV) basis.
What is the first step in optimizing a Video Action Campaign?
Have a clear call-to-action like “Learn More,” “Sign Up,” or “Buy Now.”
How should you hook viewers’ attention in a video ad?
Front-load the offer in the first 5-10 seconds with a problem statement and solution.
What are Google’s ABCD guidelines for effective action ads?
- Attention: Grab attention early
- Branding: Clearly display your brand
- Connection: Make an emotional connection
- Direction: Guide viewers to take action
How many ad variants should you test per campaign?
Five ad variants, changing elements like CTA text, headline, display URL, or video.
How many ad variants should you test per campaign?
Five ad variants, changing elements like CTA text, headline, display URL, or video.
What is the minimum video length required for Video Action Campaigns?
10 seconds or longer.
