Create Video Campaigns for Action Flashcards
What is the main goal of an action campaign in Google Ads?
To drive lower-funnel actions like website visits, lead completions, app installs, store visits, and purchases.
What are signs that an action campaign is right for you?
You aim to grow conversions, improve CPA performance, already use conversion tracking, and want to reach new customers.
What makes Video action campaigns effective?
They run across YouTube and Google video partners, using automation to maximise conversions at a low CPA.
What elements can you include in Video action campaigns to boost results?
Call-to-action buttons, headlines, descriptions, sitelinks, lead forms, and product feeds.
What are the key implementation best practices?
Use the same account for all campaigns, enable conversion tracking, and optimise for light conversion events.
What are some examples of light conversion events to optimise for?
Site visits, form completions, content downloads, or add to cart actions.
