Drive Consideration with Video Bidding Solutions

Question 1

What are the two Smart Bidding strategies for Video action campaigns?

Answer 1

Target CPA and Maximize Conversions.

Question 2

When should you use Target CPA bidding?

Answer 2

When you have a known target cost-per-action and want to maximise conversions at that CPA.

Question 3

When should you use Maximize Conversions bidding?

Answer 3

When your goal is to get as many conversions as possible within your budget, especially for seasonal or promotional campaigns.

Question 4

What’s the recommended starting strategy for first-time Video action campaigns?

Answer 4

Start with Maximize Conversions, then switch to Target CPA once CPA data is stable.

Question 5

What are the criteria for switching from Maximize Conversions to Target CPA?

Answer 5

• Campaign runs for at least 14 days
  
  • At least 5 conversions/day for 14 days
  • Daily CPAs vary by no more than 20% over the past 7 days

Question 6

What should you do before making any campaign optimisations?

Answer 6

Monitor performance for 3 to 7 days.