This class was created by Brainscape user Luke Bennett. Visit their profile to learn more about the creator.
By:
Luke Bennett
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Decks in this class (17)
Discover Why Users and Creators Choose YouTube
How many logged in users does you...,
Why do users choose youtube 2,
Why do creators choose youtube 3
21
cards
Discover Why Advertisers Choose YouTube
How has the video landscape chang...,
What allowed modern content produ...,
What impact has the shift in cont...
14
cards
How YouTube Keeps Brands Safe and Ensures Suitability
What are the 4rs of responsibilit...,
How does youtube remove content t...,
How does youtube reduce harmful m...
16
cards
Prioritise Marketing Objectives on YouTube
What are the three stages in the ...,
What is the goal of the awareness...,
What is the goal of the considera...
19
cards
Create Video Campaigns for Awareness
What is the primary goal of an aw...,
What do awareness campaigns aim t...,
Why is youtube a good platform fo...
18
cards
Explore Audience Solutions for Awareness Goals
Why is audience targeting importa...,
What are the key audience solutio...,
What is the difference between de...
22
cards
Get to Know Awareness Video Ad Formats
What is the primary goal of aware...,
What are the five key awareness v...,
When should advertisers use skipp...
34
cards
Plan Awareness Video in Reach Planner
What is reach planner 1,
What are the key benefits of reac...,
What are the four key stages of c...
13
cards
Increase Awareness with Video Bidding Solutions
What bidding strategy is required...,
What bidding options are availabl...,
What is target cpm tcpm 3
10
cards
Evaluate Performance with Awareness Measurement Solutions
Why is measuring awareness campai...,
What are the three key measuremen...,
What does unique reach and freque...
13
cards
Create Video Campaigns for Consideration
What is the goal of a considerati...,
What are the two main objectives ...,
Why use youtube for consideration 3
10
cards
Explore Audience Solutions for Consideration Goals
What is the goal of audience targ...,
What are the four key audience so...,
What is a custom audience 3
19
cards
Get to Know Consideration Video Ad Formats
What is the goal of consideration...,
What are the three key ad formats...,
When should advertisers use skipp...
18
cards
Grow Consideration with Video Bidding Solutions
What is the optimal bidding strat...,
Why is maximum cpv the best choic...,
What does a max cpv bid represent 3
10
cards
Evaluate Performance with Consideration Measurement Solutions:
What is the goal of measuring a c...,
What are the two main measurement...,
What are the two key core perform...
10
cards
Create Video Campaigns for Action
What types of actions can video a...,
What are the key benefits of vide...,
What are the five key indicators ...
28
cards
Drive Consideration with Video Bidding Solutions
0
cards
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