Increase Awareness with Video Bidding Solutions Flashcards
What bidding strategy is required for Brand Awareness and Reach campaigns?
Target CPM (tCPM) is the only bidding strategy available for awareness campaigns.
What bidding options are available if no goal is selected?
Advertisers can choose from Maximum CPV, Target CPM, or Maximize Lift bidding strategies.
What is Target CPM (tCPM)?
A bidding strategy where you set the average amount you’re willing to pay per 1,000 impressions, optimizing for maximum reach.
What is the main benefit of tCPM bidding?
It helps get as many impressions as possible within the target CPM, increasing brand awareness efficiently.
What is Best Practice when using Target CPM?
Your Brand Awareness and Reach campaign will automatically use tCPM to maximize exposure.
What is Best Practice for setting a tCPM bid?
Use the recommended bid based on campaign settings and historical data to ensure optimal reach.
What is Best Practice for bid amounts?
Do not inflate your tCPM bid—Google Ads optimizes bids, and overbidding may waste budget without increasing unique reach.
Why is Target CPM the best bidding strategy for awareness campaigns?
It ensures maximum impressions while controlling costs, helping brands reach a broad audience effectively.
How should you determine your Target CPM?
Use historical data from previous awareness campaigns to set an effective bid.
What happens if you set your tCPM too high?
Your budget may run out faster without increasing unique reach.
