Create Video Campaigns for Awareness Flashcards
What are the two main goals of an awareness campaign in Google Ads?
Reaching a broad audience and increasing brand awareness.
Why is YouTube effective for reach and awareness goals?
It offers unparalleled reach across all screens and formats, deeply engaged audiences, and is powered by Google AI for results and ROI
What are Video Reach Campaigns designed to do?
Maximise unique reach, deliver full ad reach with non-skippable ads, and optimise frequency using Google AI.
What performance benefit does Google AI provide for Video Reach Campaigns?
AI-optimised Video Reach Campaigns deliver an average 3.7x higher ROAS compared to manually optimised campaigns.
What mix of ad formats is recommended for Video Reach Campaigns?
A combination of skippable in-stream, in-feed, Shorts, and non-skippable ads.
How can you extend reach beyond YouTube?
By including Google Video Partners, which can add up to 20% more reach within your budget.
What is a best practice for audience targeting in awareness campaigns?
Target as broadly as possible to enable Google AI to fully optimise campaign performance.
Why should you opt into multiformat ads?
It helps dynamically serve across formats (in-stream, in-feed, Shorts) for maximum reach and efficiency.
Why is it important to include a vertical video asset?
It increases average watch time per impression on Shorts by over 20% and improves reach across mobile formats.
Which planning tool should you use before launching an awareness campaign?
Reach Planner and Traffic Estimator to forecast and optimise for campaign goals.
