Evolving the Agile Organization [P2]: Evidence-Based Management - The Evidence-Based Management Guide Flashcards
What does measuring value enable?
Improvement and Agility
Purpose of EBM?
- continuously improve customer outcomes, organizational capabilities, and business results under conditions of uncertainty.
- improve performance over time and refine goals based on intentional experimentation and evidence
What are the key elements of this model? (Evidence-Based Management)
- Strategic goal
- Intermediate goals
- Immediate tactical goals
- Starting state
- Current state
Define the Strategic Goal
- something important that the org wants to achieve
- very big and far away
- many uncertainties to achieve it - need empiricism to achieve it
Define Intermediate Goals
- practical targets - path towards Strategic Goal
- path to Intermediate Goals is a bit uncertain but not completely unknown
Define Intermediate Tactical Goals
critical near-term objectives towards which a team or group of teams will work towards Intermediate Goals
Define Starting State
where the organisation is relative to the Strategic Goal when it starts its journey
Define Current State
where the organisation is relative to the Strategic Goal at the present time
How does an org progress toward the Strategic Goal?
- org runs experiments which involve forming hypothesis that are intend to advance the org toward their current Intermediate Goal.
- as they run these experiments and gather results, they use the evidence they obtain to evaluate their goals and determine their next steps to advance towards these goals
How is a step defined?
do something towards the Intermediate Goal, inspect the result and adapt their next actions based on feedback
What is The Experiment Loop?
- Hypothesis - one idea for how to make progress toward Next Target State
- experiment and measure - try out the idea. Measure lag and lead results
- inspect - based on the measures, what did you learn?
- adapt - what might you try next? Do we need to adjust the EBM Goal?
When setting goals, what must orgs do?
- Define specific measurements that will indicate that the goal is achieved
- Make goals, measures and experiments transparent to encourage org alignment
What is a Strategic Goal usually focused on?
Achieving a highly desirable but unrealized outcome for a specific group of people that results in improved happiness, safety, security, or well-being of recipients of some product or service
What is Unrealized Value in EBM?
the satisfaction gap between a beneficiary’s desired outcome and their current experienece
Broadly speaking, what are the three categories that measures fall into?
- Activities
- Outputs
- Outcomes
Explain the Activities measure category
- things that people in the org do
- e.g. perform work, meetings, discussions, write code, create reports, conferences etc.
Explain the Outputs measure category
- things that the org produces
- e.g. product releases (including features), reports, defect reports, product reviews etc
Explain the Outcomes measure category
- desirable things that a customer or user of a product experiences
- represent some new or improved capabilities that the customer or user was not able to achieve before
- can be negative - in the case where the value a customer/user experiences declines from previous experiences e.g. service no longer available
What is a common challenge orgs face around measurement?
- hard - measuring outcomes
- easier - measuring activities and outputs
What does KVAs stand for?
Key Values Areas
What are KVAs?
- areas that examine
- goals of the org - Unrealised Value
- current state of the org relative to those goals - Current Value
- responsiveness of the org in delivering value - Time-to-Market
- effectiveness of the org in deliver value - Ability-to-Innovated
- ⇒ org can understand where they are where they need to go
What question is asked when considering Unrealised Value (uv)?
What is the additional potential value that could be achieved?
What question is asked when considering Current Value (CV)?
What value is currently delivered by the org?
What question is asked when considering Ability to Innovated (A2I)?
How effective is the org at improving value?
What question is asked when considering Time to Market (T2M)?
How long does it take to deliver new value?
For each of the KVAs, which are market value and which are organisational capacity?
- Unrealised Value - Market value
- Current Value - Market value
- Time-to-Market - Org cap
- Ability-to-Innovate - Org cap
What is the purpose of the Current Value?
- understand value that an org delivers to customers and stakeholders at the present time
- considers only what exists now, not future value
What are questions the orgs need to continually re-evaluate for current value?
- How happy are users and customers today? Is their happiness improving or declining?
- How happy are your employees today? Is their happiness improving or declining?
- How happy are your investors and other stakeholders today? Is their happiness improving or declining?
What is Unrealised Value?
The potential future value that could be realized if the organization met the needs of all potential customers or users
What opportunity is measured by Unrealized Value?
Gap between users’ current experience and their desired experience
What questions do the org need to ask to continually re-evaluate for unrealized value?
- Can any additional value be created by our org in their market or other markets?
- Is it worth the effort and risk to pursue these untapped opportunities?
- Should further investments be made to capture additional Unrealized Value?