ENV Topic 3 - Recycling and other conservation behaviors Flashcards
What are antecedent strategies for changing behavior?
Strategies that occur before the behavior
What are consequent strategies for changing behavior?
Strategies that occur after the behavior
What is the Yale Model of Persuasion?
A model developed to change attitudes
What are the four major factors in persuasive communication according to the Yale Model?
Source
What are the three stages of effective communication?
Attention
How does the credibility of the source affect persuasion?
A credible source is more persuasive.
What type of message is best for a well-educated audience?
A two-sided argument.
What type of message is best for people resistant to change?
Smaller attitude changes.
What situation is often more successful for persuasion?
Informal discussions.
What happened when Oregon introduced a deposit for returned cans and bottles?
Return rate increased by 90%.
What did Luyben & Bailey (1979) find about proximity and recycling?
Increasing recycling facilities increased newspaper recycling by 52%.
What did Cialdini (2003) investigate in a hotel setting?
The effectiveness of different messages to encourage towel reuse.
Which message was most successful in Cialdini’s (2003) study?
A message focusing on social norms.
What was the aim of Lord (1994) study?
To investigate the effectiveness of different ways to persuade people to recycle.
How many households were in Lord (1994) study?
140
What were the independent variables in Lord (1994) study?
Message framing (positive/negative) and message source (advertisement
What were the dependent variables in Lord (1994) study?
Recycling behavior and attitudes towards recycling.
What was the overall result of Lord (1994) study regarding recycling behavior?
Experimental conditions increased recycling compared to the control group.
What type of message led to increased favorable attitudes towards recycling?
Positively framed messages.
Which message source was most successful for changing beliefs?
Positively framed advertisements.
Which message source was most successful for changing behavior?
Negatively framed personal influence messages.
What was Lord’s conclusion regarding the most effective persuasion strategy?
A combination of positive and negative messages
