decision making Flashcards
3 diff ways decision operates
timescale - can make a decision on a fast action - jump or go around, or on large timescale - what school to go to
importance - how detrimental to my life is the decision x
topic - could be about what route to take home, who to hang out with
rational choice theory says we should __ when faced two options
multiply each possible outcome value times the prob it would happen
75% of win 200
25% of win 0
(.75 x 200) + (.25 x 0) = $150
and pick the option with largest Expected Value
expected value refers to the
average outcome of a scenario if repeated many items. Calculated based on diff possible values of outcomes and their probabilities
advantages of using rational choice theory
Clear recipe to make the ‘correct’ decision
Do it consistently you will maximize monetary gains
Also if you use this your decisions will stay consistent - not be scammed
disadvantages of using rational choice theory
Isn’t so clear how to apply this in Non Monetary situations (value isn’t clear)
Larger issue is if you observe how ppl make choices, doesn’t line up with this theory
prospect theory focuses on how people make choices in the real world
they decide based on
Subjective Utility - not subjected value
Subjective Decision Weights - instead of objective probabilities
Relative Outcomes - comparing diff possible outcomes and thinking about them in relative terms
what is diminishing marginal utility
Diminishing Marginal Utility - as stated value goes UP its subjective utility doesn’t increase as quickly it starts to level off
If we are thinking 5 vs 10 dollars, may see 10 as twice as much, but if i compare 10 mil and 5 mil they seem more similar - relative difference between them in SU is not as great
what is subjective utility
aren’t thinking of these options in terms of stated values, its like our minds take these values and convert them into a subjective internal worth aka Utility, how useful we think that thing would be to us.
loss aversion
losses loom larger than gains
losing 20$ feels worse than winning 20$, doesn’t align with rational choice theory, but that is not how people treat it,
2 factors of the form of utility function - graph
line is not straight, as objective value increases the worth of SU does not go up at same rate - loses momentum
the function is steeper on the loss side because we see loss as more detrimental than gains - loss aversion
how do we see probabilities in subjective utility theory
what is this called
Subjective Decision Weight
tend to overweight small probabilities,
for example 1% as being a lot more than 0% whereas,
51% is about the same as 50% - even though in both cases it is only a diff of 1%, likewise we underweight large probabilities, 99% feels like a lot less than 100%, whereas 50 vs 51 seems like no difference