Chapter 9 Quiz

Question 1

Audience segmentation is about identifying _____ with a larger ______ audience

Answer 1

Subgroups; target

Question 2

how does demographics differ from psychographics

Answer 2

Demographics focus on statistical qualities

Question 3

Applying the principles of audience segmentation, we know that niche audiences are ______

Answer 3

More important than large audiences

Question 4

today’s activists are not only engaged with their cause, but will often _______

Answer 4

Partner with brands

Question 5

authenticity, relevance, personality, and reach are all key attributes of ______

Answer 5

Influencers

Question 6

when creators behave in a genuine manner and create win-win situations with their audiences, they are generating _______

Answer 6

Credibility

Question 7

Philip Morris’s promotion of its tobacco products on social media and is an example of _______

Answer 7

Unethical use of influencers

Question 8

analyzing relationship management, we know that _______

Answer 8

It is the foundation of all professional PR practices

Question 9

and influencer that has over 10 million followers, is prominent in the industry and huge reach and exposure is a ______ influencer

Answer 9

Celebrity

Question 10

What is the difference between an influencer and a creator?

Answer 10

Influence focus more on moving their audience to do something whereas a creator focuses more on the content aspect