Chapter 6 Quiz

Question 1

What is the best term to describe branding?

Answer 1

Strategic Promotion

Question 2

In addition to principles of advertising, marketing, and public relations, what other principles does branding follow?

Answer 2

Visual design

Question 3

when Oreo teamed up with Game of Thrones it was attempting to distinguish it brand through ______

Answer 3

Social media

Question 4

To find some of the best examples of personal branding, one can look to ______

Answer 4

Athletes

Question 5

if you want to create a personal brand that is relevant, unique, and powerful, you first need to ask yourself ______

Answer 5

What is unique to me?

Question 6

In creating content is important to remember that _______

Answer 6

Quality trumps quantity for audiences

Question 7

Content that has a long shelf life is known as ______

Answer 7

Evergreen

Question 8

what is one of the core components of a successful client and personal brand?

Answer 8

Authenticity

Question 9

In order to effectively present yourself online, you need to make sure that _______

Answer 9

The image accurately reflects your off-line behaviors

Question 10

SHORT ANSWER: what does it meant by the term social proof?