Chapter 4

Question 1

diversity head

Answer 1

A person who oversees the diversity and inclusion programming, training, and mentoring effects for the company internally

Question 2

ERG

Answer 2

Employee research group

Question 3

What are the benefits of diversity and inclusion in the workplace?

Answer 3

1. A more dynamic work environment
2. Greater creativity and Improved messaging
3. Better collaboration, problem-solving, and response to challenges

Question 4

which company wanted to focus on gender pay issues?

Answer 4

Luna bar

Question 5

What are the warrior games?

Answer 5

Add an event in which about 300 wounded, ill, and injured service members and veterans compete each year

Question 6

Diversity

Answer 6

Embracing people with different cultural values

Question 7

Inclusion

Answer 7

Bringing together of people, treating them with respect

Question 8

What is the difference between diversity and inclusion?

Answer 8

Diversity is differences within a group whereas inclusion is the treatment of members and their feelings

Question 9

What is the Porter Novelli perspective?

Answer 9

Tools for fostering empathy and connection

Question 10

What are the Benefits of diversity and inclusion in the general public?

Answer 10

1. Greater goodwill towards PR.
2. And influx of new talent.
3. Fairer workplaces in a better environment for all.

Question 11

Which sample diversity statement is the most genuine?

Answer 11

Adidas. They don’t seem to have a diversity agenda and don’t talk about it as a smart strategy plan.