Chapter 6 Flashcards
1
Q
Branding
A
Strategic promotion of a product, company, or person
2
Q
What are some specific elements used in branding?
A
Colours, Logos, brand voice, vision statement, etc.
3
Q
Personal Branding
A
A collection of a person’s various accomplishments, expertise, personality characteristics and insights that take place both on and offline
4
Q
Alignment balance
A
having a consistent representation of who we are in various communities
5
Q
Social capital
A
Endorsements based on expertise and validation from a community
6
Q
Social proof
A
Evidence of your expertise documented online by others who endorse you
7
Q
Evergreen content
A
Must be relevant and have a long shelf
8
Q
What are three of the best branding practices?
A
- Be yourself.
- Be authentic and transparent.
- Be consistent across all channels on and off-line
9
Q
what are some things to avoid in branding practices?
A
- Faking it till you make it.
- Not having a strategy.
- Focusing on metrics.
