Chapter 13 Flashcards
What are three skills and experience needed to work in public relations?
- Speaking and presenting (Business conferences and workshops)
- Busniess literacy
- Research skills
What are two ways to get experience?
- The best way is internships
- Mentorships
Pros and Cons of Internships
Pros - Getting real world experience and networking
Cons - Lacking of meaningful experience in the field (Ex getting coffee)
Corporate Communication
Internal comm and employee comm
Intern
(Pre-entry) Offered to those beginning their careers
Nonprofit Communication
Public information and Community relations
Entertainment
Publicity
Government and Politics
Public affairs and lobbying
Education
Donor and Alumni relations
Sports and Athletics
Sports information
Social Media
Influencer relations
What are three traditional roles and job titles?
- Content Creators (Entry to senior Level)
- PR Coordinator (Entry-Level)
- Copywriter (Entry-Level)
New PR skills and where to get them
Creativity - Attend conferences
Writing in Multiple Channels - Freelance
What are two ways to choose where to work
- Consider salary differences
- Understand work environments
Consultant
Works with clients to share their ideas but doesn’t usually make the content
What are two of the best practices for building a career in public relations?
- Know the challenges and benefits of working in PR
- Start small and work your way up
