Chapter 11 Quiz Flashcards
On a coffee break with a pure colleague, your conversation turns to business metrics. She says, “that’s an easy one for me. They’re exactly the same as PR metrics.” How should you judge this view?
It is a myth
in the PR job market, marketable business skills are ______
An expectation
where should PR student students learn the principles of business?
In all their courses
corporate social responsibility skills are considered to be _______
A new and emerging area
if you have the title of senior account executive, senior, vice president, or director in front of your name, what is your likely function within your organization?
Management
when Starbucks management decided to phase out plastic straws in 2018, they were considering the _____ impact of their actions as a company.
Environmental
Which of the following is a special area of PR expertise that business professionals need?
Crisis management
which of the following is true regarding statistics?
It is an important language that PR professionals should master
Even if we are our own bosses in a PR career, business skills are still important because _____
We must manage our own business affairs
best practices for conducting businesses tell us that _____
We should never stop learning
