Chapter 4 Quiz

Question 1

Diversity refers to ______, while inclusion focuses on ______

Answer 1

Differences; treatment

Question 2

Regarding diversity, which of the following statements is true?

Answer 2

It encompasses many different dimensions

Question 3

To make sure that diversity and inclusion are truly being practiced, one must look at _________

Answer 3

The inner workings of the organization

Question 4

how can increased diversity and inclusiveness benefit the public relations field?

Answer 4

By bringing forth new talent and ideas

Question 5

What can we conclude from reviewing hiring trends in public relations and seeing who is actually being hired?

Answer 5

Organizations still need to work on diversity and inclusion

Question 6

Diversity and inclusion can benefit and organization _____

Answer 6

Internally and externally

Question 7

If a major brand unveils a strategy that is highly inclusive of diverse audiences, what is the logical outcome?

Answer 7

Greater engagement with a brand or company

Question 8

Is there a “business case” for diversity?

Answer 8

Yes, but it does not go far enough

Question 9

in public relations, if you want to reach a key audience in a certain group, you must work with colleagues who ________

Answer 9

Are a part of these communities

Question 10

SHORT ANSWER: Why do you think diversity and inclusion are so difficult for organizations to achieve?