Chapter 3 Quiz

Question 1

Ethics are considered to be ______

Answer 1

A code for how one should behave

Question 2

beyond simply adhering to a set of guidelines, PR professionals should think of ethics as ________

Answer 2

A mindset and a framework that informs everything

Question 3

as a PR director with a pharmaceutical company, you are dealing with a major product recall related to consumer safety. A journalist wants to interview you about the issue. She says don’t worry everything you say will be off the record. what should you do?

Answer 3

Remember that nothing is off the record

Question 4

Which of the following may place the PR practitioner at risk of increased liability?

Answer 4

A lack of legal knowledge

Question 5

when KIND snack bars battled the FDA in a deception case they enlisted the help of ______

Answer 5

Citizens

Question 6

______ is a printed falsehood while _____ is a spoken falsehood

Answer 6

Libel; Slander

Question 7

when thinking about puffery and deception it is important to remember that _______

Answer 7

Deception is a more serious legal violation

Question 8

when taking on a controversial, client, organization, or brand, one should remember that _______

Answer 8

Your reputation will be associated with that client

Question 9

why is it important to know something about ethical practices and other countries?

Answer 9

The world is becoming more interconnected and globalized

Question 10

can something be legal, but unethical?

Answer 10

Yes