Chapter 10 Quiz

Question 1

The most important concept behind content amplification is _______?

Answer 1

Sharing

Question 2

According to the marketing flywheel mode, the “engage” side of the flywheel focuses on ______?

Answer 2

Relationships and dialogue

Question 3

when delivering materials to your audience, what are the most important factors to consider?

Answer 3

Timing, tone, and treatment

Question 4

as content creators, we must think about how our content relates to _______

Answer 4

Each channel

Question 5

the most common “form” of content presented on social media is _____-form

Answer 5

Short

Question 6

You are a content creator leading a team of interns. For a furniture brand you are launching, you are most interested in generating in-depth content with a long shelf life. Which type of content should you direct the interns to produce for your client?

Answer 6

Podcast

Question 7

by discussing the issue of mental health on Twitter, SteakUmm’s social media writers were successful in sparking ______

Answer 7

Conversation

Question 8

what do we need in order to make sure our content is consistent with our brand, channels, and platforms?

Answer 8

A brand style guide

Question 9

What are two ways your textbook suggests to create cohesive content?

Answer 9

1. Brand style guide.
2. Feedback.