Chapter 2 Quiz

Question 1

The press agentry and publicity model of public relations focuses on _______ while the public information model is more concerned with ______

Answer 1

Maximum attention; The Audience

Question 2

One concern with the two-way asymmetrical communication model is that _______

Answer 2

It may be manipulated for the benefit of a client

Question 3

What is one of the most significant PR tools to emerge from the public information model of public relations?

Answer 3

The press release

Question 4

You work as a staff member for the public relations department in a major hospital administrators task you with developing a campaign to educate employees on the dangers of the coronavirus and ways to avoid it. You opt for an approach that gets the word out through social media, employee newsletters, and health fairs. You are emplying the ____ model.

Answer 4

Public information

Question 5

Theories are useful to public relations practitioners primarily because they _______

Answer 5

Help us understand how or why something works the way it does

Question 6

Which public relations figure is known for promoting Torches of Freedom and Bacon and Eggs for breakfast?

Answer 6

Edward Bernays

Question 7

You are marketing kayaks for a major outdoor gear manufacturer. You campaign focuses in the rugged dependability of the brand and how this watercraft can take you to new heights of enjoyment and adventure. You are attempting.

Answer 7

Engage the consumer on a deeper level through a brand connection

Question 8

Comparing the press agentry and publicity model of public relations in the other three, which of the following is true?

Answer 8

It is considered to represent the lowest ethical standards

Question 9

What are two page principles we studied, based on Arthur W. Page?

Answer 9

1. Listen to the customers
2. Manage for tomorrow