Chapter 1 Flashcards
1
Q
What is public relations?
A
Influence through two-way communication and affects organizational survival and growth
2
Q
Definition of PRSA
A
Public relations society of America
3
Q
Relationship
A
Organization and stakeholders
4
Q
stakeholders
A
Invests financially or emotionally
5
Q
Publics
A
Helps identify audiences who will be the focus of the campaign
6
Q
engagement
A
The reaction taken in response to a message
7
Q
marketing
A
Focuses on a larger picture of how to persuade audiences to make a purchase
