Chapter 7 Flashcards
What are the four writing styles?
- Persuasive writing
- Creative messaging.
- Storytelling
- Real time writing
persuasive writing
The ultimate goal to reach an audience at an emotional, logical, and practical level, motivating them to action
Creative messaging
Writing that goes beyond the simple transmission of information to engage and entertain
Storytelling
Stories that shape perception and align with the brand
Real-time writing
Writing we do when we have to act quickly
What are three qualities of effective PR writing?
- Consistency. - must be consistent with all messaging and brand.
- Strong voice. - what is your client’s personality?
- Authenticity - be honest and transparent know the brand well enough to write.
What are three types of writing that PR professionals do?
- Memos.
- Emails.
- Scripts.
News release
Hard news, like breaking news and announcements
Press release
Soft news, like news of partnerships or coverage of events
Feature story
Promote individuals who are part of a brand in the news
Pitches
A short memo in which we outline what we want to accomplish in a piece of writing
Infographic
A form of storytelling that allows us to visualize content and present to our audiences
What are three parts of the media kit components?
- Biographies.
- Brochures.
- Social media.
What are some of the best practices for creating infographics?
- Be accurate.
- write concisely.
- Design purposefully.
Digital media versus social media
Digital media is everything online and social media is the apps that bring communities together
what are two of the best practices for social media writing?
- Keywords. are your friends.
- Be mindful of what you post.
