Chapter 11 Flashcards
Why should PR students learn about business practices?
To have a basic misunderstanding of PR
What is the difference between marketing and public relations?
What are two myths among business and PR professionals?
- PR students are not required to study business
- Only senior leadership needs to carry out business procedures
What are two business skills we need
Understanding accounting and marketing
business acumen
understanding of business principles
What are two emerging skills in the business arena?
- Advocacy marketing
- Financial Marketing
manager
Someone who will oversee the campaign and counselling
technician
Technical side. Social media posts and pitches
social selling
using all channels to promote something
hard sell vs. soft sell
hard sell is more about making money right away
soft sell focuses on relationships first and then the money
What are three aspects to be a successful entrepreneur?
- Pursuit
- Opportunity
- Beyond Resources controlled
Beyond Resources controlled
The constraints that must be evaluated on a new venture
What are two C-Suites?
- CEO - (Cheif Executive Officer) Face of the organisation that leads the C-Suites
- CFO - (Cheif Financial Officer) deals with accounting and finances
4 types of Corporate Social Responsibility
- Social Issues
- Economic
- Enviornment
- Human Rights
ambassador programs.
Focus on loyal supporters outside of the company
