Chapter 1 Quiz Flashcards
Unlike their counterparts in academia, PR practitioners, define public relations according to:
strategy in relationships
Why is it considered a cardinal sin for PR practitioners to target the general public income campaign?
The campaign will be unfocused and ineffective
Suppose that you are a Chevy truck lover. You are passionated about the brand and tell your friends how much tougher they are than Ford, Dodge, Or Toyota trucks. For the past decade, you have purchased a new Chevy truck every few years and don’t mind the monthly payments. This makes you a:
Stakeholder
How has the task of writing changed for PR practitioners in the 21st Century?
it involves new tasks and new kinds of writing
You are a junior-level PR staffer for Newell Brands, maker of the Crock-Pot. You learn that on a recent episode of the NBC series, “This is us”, lead character Jack Pearson is killed by a house fire sparked by a defective crockpot. Fans of the show are, outraged, and potential customers and journalist have asked the company to respond. What public relations functions are you performing as you attempt to tackle this incident?
Crisis communication
some professionals and other fields do not take public relations seriously claiming it is not concrete enough. What do they mean by such statements?
PR cannot deliver research base results
a key difference between public relations and advertising is that public relations focuses on ________ while advertising focuses on _______
stakeholders: consumers
The PESO acronym stands for:
Paid, earned, shared, and owned media
Public
A group of people who share common interest in are impacted by a PR effort
stakeholder
Individuals or groups who have a direct interest or investment in a company, success or activities
