Chapter 13

Question 1

Media messages and images shape how people ?

Answer 1

view the world and other

Question 2

The media environment is ____ because people select programs to watch

Answer 2

interactive

Question 3

Media provides what 2 things?

Answer 3

Information and entertainment

Question 4

The plural form of medium, a channel of communication

Answer 4

Media

Question 5

Mediated communication intended for large audiences

Answer 5

Mass media

Question 6

Large organizations in the business of mass communication that produce, distribute, or show various media texts (cultural products) as an industry

Answer 6

Culture industries

Question 7

Popular books addressed to a large audience and widely distrubted

Answer 7

Mass-market paperbacks

Question 8

Earliest media form, a decline in readership toda

Answer 8

Newspapers

Question 9

These developed with the low cost of mass printing, also address large publics but are targeted towards particular interest groups in many cases

Answer 9

Magazines

Question 10

Electronic books read on a computer screen instead of a printed page

Answer 10

E-books

Question 11

Originated to facilitate task-related communication initially used for communicating at sea

Answer 11

Radio

Question 12

We become this, seekers of various media messages and resisters of others by how we allow media messages to influence us

Answer 12

Active agents

Question 13

This model emphasizes the effect of the media messages on the individual

Answer 13

Linear model

Question 14

The linear model highlights the power and influence of what?

Answer 14

Media messages

Question 15

In the linear model, people are what?

Answer 15

Active agents

Question 16

The influence that media have on people’s everyday lives

Answer 16

Mass media effects

Question 17

A television show, advertisement, movie, or other media event

Answer 17

Media text

Question 18

T/F: Media choices have decreased considerably

Answer 18

False. they have increased

Question 19

The idea that people seek media messages and/or interpret media texts in ways that confirm their beliefs, and, conversely, resist or avoid messages that challenge their beliefs

Answer 19

Selective exposure

Question 20

The idea that people use media messages and find various types of gratifications in some media texts rather than in others. These needs include information, personal identity, integration and social interaction, and entertainment

Answer 20

Uses and gratifications

Question 21

T/F: Cultural values affect the consumption of media

Answer 21

Cultural values

Question 22

What are some reasons that we resist media messages

Answer 22

Individual taste, negative portrayals of our views, interests, and identity, the power of media to shape our identities

Question 23

An approach to understanding media that focuses on a specific aspect of the content of a text or group of texts

Answer 23

Content analysis

Question 24

These are more detailed analysis of a few media texts in comparison of content analysis

Answer 24

Textual analysis

Question 25

T/F: Media can distort images of faraway places

Answer 25

true

Question 26

The power of media coverage to influence individuals' view of the world

Answer 26

Agenda-setting capacity

Question 27

The idea that long-term immersion in a media environment leads to "cultivation," or enculturation, reinforcing just one cultural view

Answer 27

Cultivation theory

Question 28

The process by which people consent to social constructions, rather than having them imposed on us. (process by which people consent to particular understandings as reflected in media representations such as of women or men)

Answer 28

media Hegemony

Question 29

Occasions or catastrophes that interrupt regular programming

Answer 29

Media event

Question 30

T/F: Views of mediated violence can increase aggressiveness and anti-social behavior in children

Answer 30

True

Question 31

T/F: Views of mediated violence can decrease the fear of becoming a victim in chilren

Answer 31

false

Question 32

T/F: Views of mediated violence in children can lead to less sensitivity and increased appetite for violence

Answer 32

true

Question 33

Device that identifies TV program ratings by content and can block programming designated by the owner

Answer 33

V-chip

Question 34

- oversight on appropriateness in major network channels' content - fines typically for indecency, not violence

Answer 34

Federal Communications Commission

Question 35

The ways in which media institutions produce texts in a capitalist system and the legal and regulatory frameworks that shape their options for doing so

Answer 35

Political economy

Question 36

Culture industries operate for profit where? Where do they operate as non-profit?

Answer 36

for profit in the US | non-profit in other countries

Question 37

What is one response to the power of media messages?

Answer 37

Media activism

Question 38

The practice of organizing to communicate displeasure with certain media images and messages, as well as to force change in future media texts

Answer 38

Media activism

Question 39

Self-imposed rules for Hollywood media content instituted in 1930 with the goal of creating "wholesome entertainment"

Answer 39

Hays Code

Question 40

This implemented rating codes in the 1960s to make the content of movies clear to prospective viewers

Answer 40

MPAA: | Motion Picture Association of America

Question 41

What are the 5 areas that media activism focuses on?

Answer 41

1. impact of media images on children 2. perpetuation of distortions or stereotypes 3. structural issues in media industries 4. identifying and promoting media texts that offer alternative views 5. communicating ethical concerns and messages to a wide audience

Question 42

A self-regulating system of the TV industry that rates programs in terms of appropriateness for particular age groups

Answer 42

TV parental guidelines

Question 43

How can you be an active agent?

Answer 43

- seek out media that meets our needs | - think about the basis for your media choices

Question 44

How can you broaden your media horizons?

Answer 44

- seek a range of views on world events | - consider them carefull

Question 45

How can you talk back to media?

Answer 45

- question content and framing | - be attentive and vocal regarding the ethical implications of the media you attend to