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COMM 2O1 > Chapter 13 > Flashcards

Chapter 13 Flashcards

1
Q

Media messages and images shape how people ?

A

view the world and other

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2
Q

The media environment is ____ because people select programs to watch

A

interactive

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3
Q

Media provides what 2 things?

A

Information and entertainment

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4
Q

The plural form of medium, a channel of communication

A

Media

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5
Q

Mediated communication intended for large audiences

A

Mass media

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6
Q

Large organizations in the business of mass communication that produce, distribute, or show various media texts (cultural products) as an industry

A

Culture industries

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7
Q

Popular books addressed to a large audience and widely distrubted

A

Mass-market paperbacks

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8
Q

Earliest media form, a decline in readership toda

A

Newspapers

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9
Q

These developed with the low cost of mass printing, also address large publics but are targeted towards particular interest groups in many cases

A

Magazines

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10
Q

Electronic books read on a computer screen instead of a printed page

A

E-books

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11
Q

Originated to facilitate task-related communication initially used for communicating at sea

A

Radio

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12
Q

We become this, seekers of various media messages and resisters of others by how we allow media messages to influence us

A

Active agents

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13
Q

This model emphasizes the effect of the media messages on the individual

A

Linear model

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14
Q

The linear model highlights the power and influence of what?

A

Media messages

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15
Q

In the linear model, people are what?

A

Active agents

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16
Q

The influence that media have on people’s everyday lives

A

Mass media effects

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17
Q

A television show, advertisement, movie, or other media event

A

Media text

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18
Q

T/F: Media choices have decreased considerably

A

False. they have increased

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19
Q

The idea that people seek media messages and/or interpret media texts in ways that confirm their beliefs, and, conversely, resist or avoid messages that challenge their beliefs

A

Selective exposure

20
Q

The idea that people use media messages and find various types of gratifications in some media texts rather than in others. These needs include information, personal identity, integration and social interaction, and entertainment

A

Uses and gratifications

21
Q

T/F: Cultural values affect the consumption of media

A

Cultural values

22
Q

What are some reasons that we resist media messages

A

Individual taste, negative portrayals of our views, interests, and identity, the power of media to shape our identities

23
Q

An approach to understanding media that focuses on a specific aspect of the content of a text or group of texts

A

Content analysis

24
Q

These are more detailed analysis of a few media texts in comparison of content analysis

A

Textual analysis

25
Q

T/F: Media can distort images of faraway places

A

true

26
Q

The power of media coverage to influence individuals’ view of the world

A

Agenda-setting capacity

27
Q

The idea that long-term immersion in a media environment leads to “cultivation,” or enculturation, reinforcing just one cultural view

A

Cultivation theory

28
Q

The process by which people consent to social constructions, rather than having them imposed on us. (process by which people consent to particular understandings as reflected in media representations such as of women or men)

A

media Hegemony

29
Q

Occasions or catastrophes that interrupt regular programming

A

Media event

30
Q

T/F: Views of mediated violence can increase aggressiveness and anti-social behavior in children

A

True

31
Q

T/F: Views of mediated violence can decrease the fear of becoming a victim in chilren

A

false

32
Q

T/F: Views of mediated violence in children can lead to less sensitivity and increased appetite for violence

A

true

33
Q

Device that identifies TV program ratings by content and can block programming designated by the owner

A

V-chip

34
Q
  • oversight on appropriateness in major network channels’ content
  • fines typically for indecency, not violence
A

Federal Communications Commission

35
Q

The ways in which media institutions produce texts in a capitalist system and the legal and regulatory frameworks that shape their options for doing so

A

Political economy

36
Q

Culture industries operate for profit where? Where do they operate as non-profit?

A

for profit in the US

non-profit in other countries

37
Q

What is one response to the power of media messages?

A

Media activism

38
Q

The practice of organizing to communicate displeasure with certain media images and messages, as well as to force change in future media texts

A

Media activism

39
Q

Self-imposed rules for Hollywood media content instituted in 1930 with the goal of creating “wholesome entertainment”

A

Hays Code

40
Q

This implemented rating codes in the 1960s to make the content of movies clear to prospective viewers

A

MPAA:

Motion Picture Association of America

41
Q

What are the 5 areas that media activism focuses on?

A
  1. impact of media images on children
  2. perpetuation of distortions or stereotypes
  3. structural issues in media industries
  4. identifying and promoting media texts that offer alternative views
  5. communicating ethical concerns and messages to a wide audience
42
Q

A self-regulating system of the TV industry that rates programs in terms of appropriateness for particular age groups

A

TV parental guidelines

43
Q

How can you be an active agent?

A
  • seek out media that meets our needs

- think about the basis for your media choices

44
Q

How can you broaden your media horizons?

A
  • seek a range of views on world events

- consider them carefull

45
Q

How can you talk back to media?

A
  • question content and framing

- be attentive and vocal regarding the ethical implications of the media you attend to

COMM 2O1 (18 decks)

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