Business environments Flashcards
Microenvironment
-Refers to the business itself, which is characterized by all the functions within the business
-It refers to the internal environment in which the business operates
-Full control
Market environment
-Refers to the immediate external environment
-Refers to the components immediately outside the business
-Limited control
Macro-environment
-Refers to the external environment that is directly outside the market environment
-Refers to the uncontrollable factors outside the business
-The external factors affect the operations of the business
-No control
Common challenges for microenvironment
-Strikes
-Difficult employees
-Lack of vision
-Outdated objectives
Common challenges for the Market environment
-Competition
-Supply shortages
-Changes in customer behaviour
-Socio-cultural factors
Common challenges for macro-environment
-Political changes
-Labour restrictions
-Globalisation changes
-Technological advances