Brainstorming

Question 1

Ways in which businesses can apply the brainstorming technique

Answer 1

-The business must define the problem clearly so that all participants understand it

-The group must set a time limit for each brainstorming session

-People in the group must suggest ideas at random, and all ideas must be written on a flip chart during a brainstorming session

-Each suggestion must be used to inspire new thoughts or ideas from other group members

Question 2

Impact of brainstorming

Answer 2

-Employees are motivated as they are allowed to contribute to solving business problems

-Creativity may lead to new inventions which may improve the general standard of living

-Discussions may result in conflict because of differences in opinions

-It may lead to group think and some individuals may not be willing to give their opinions

Question 3

Ways in which businesses can apply Nominal group

Answer 3

-If the group is too big it must be split into smaller groups

-Request each employee to silently brainstorm as many ideas as possible and write them down

-Each employee in the small group will get an opportunity to present on of his ideas with a short explanation

-All ideas are written down on a large paper or recorded electronically for all to see

Question 4

Impact of nominal group

Answer 4

-It provides time to think about the question in silence before responding

-Voting on the ideas is anonymous and may be more reliable

-It minimizes discussions and thus doesn’t allow the full development of ideas

-Small groups limit participation and are pre-selected