BS7- Promtion 2 Flashcards
Explain how branding can be used to ‘persuade and inform’ customers
It can inform people of who they are and people will associate that Brad with certain things
It can persuade people if they think they have seen the Brad being warn by influencers
Outline one way in which promotional methods have changed in recent years
There’s is a lot more above the line and online promotion due to not as many people being in shops or not as many people buying things on the door
State what is meant by viral marketing
It is the use of social media sites to increase brand awareness. It is called viral as things can spread online like a virus
Explain how a business of your choice might use viral advertising
Nike may use it as if they creat a funny post it may go viral among the age range they target (Teen)
Outline two ways that viral marketing might lead to an increase in sales
It spreads Brand a weakness which keeps the idea of the brand in the back of the customers mind
If the customers was thinking about purchasing before they may be more likely to now if they see it
State what is meant by drip marketing
Drip marketing is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time.
Explain how a business such as ASOS might use drip marketing
They could say things such as ‘your basket is getting loanly’ which reminds people that they have things they haven’t checked out with
Identify the formula used to calculate AED
Percentage change in the quantity demanded / percentage change in advertising expenditures = advertising elasticity of demand
What is meant by AED
Advertising elasticity of demand
The result of an AED calculation is 0.7 describe what this tells the business
That the business has a high elasticities
Outline one limitations of AED
It doesn’t take into consideration all of the factors and it is only a number so it may not always act the same in practice
