BS7- Marketing Models

Question 1

Identify the meaning of the acronym Aida

Answer 1

Attention
Interest
Desire
Action

Question 2

Describe how the Aida model works

Answer 2

It is a promotional model applied specifically to advertising. It helps a business to see if a advertisement is likely to be successful or not.

Question 3

Describe Aida is used for single appetising rather than a whole marketing campaign

Answer 3

Aida is used for Individual complains as it focuses on how one individual advertisement will look and how well it will do. By working through Aida they can try to make sure they have covered everything.

Question 4

Outline two limitations of the Aida model

Answer 4

If it is broken at any point then the advertisement wont work but it wont tell you why.
They may go through everything and then not even secure a purchase

Question 5

Identify the meaning of the acronym Dagmar

Answer 5

Defining
Advertising 
Goals
Measuring 
Advertising 
Results

Question 6

Describe how the Dagmar model works

Answer 6

It allows the business to formulate a strategy for any new promotional campaign. It’s main aim is to make people aware of the good or service.

Question 7

Outline how Asda Could use the Dagmar model

Answer 7

Asda could use dammar to get a strategy for a new promotional campaign. It would allow them to set aims to meet and then after the campaign to review it and see what worked and what didn’t.

Question 8

Identify the meaning of Acronym ATR

Answer 8

Awareness
Trial
Repurchase

Question 9

Describe how the ATR model works

Answer 9

It goes through the steps a customer would follow, form early decision making on what to buy, all the way to the actual purchase and then if the will come back and buy again.

Question 10

Outline our Audi could use the ATR model

Answer 10

Audi could use it by;
Awareness- making customers aware through having the cars on the road and customers seeing them.
Trial- customers can come and do research on the cars, ask questions and then make a purchase
Repurchase- the customer can then return in a few year to buy another Audi as long as they have enjoyed there service and have kept in contact

Question 11

Outline one reason that the ATR might be a more efficient model for the marketing Department to use than Aida 

Answer 11

ATR is more efficient than AIDA due to the fact that ATR covers the repurchase, it is easier and Cheaper to get customers to return than trying to gain new ones.