BS7- Promtion Flashcards
Identify what is meant by the key term promotion
Promotion selection of techniques used to inform persuade customers to buy a product or service that meets their needs.
State the definition for above the line promotion
Promotion where there is no direct contact with the potential customer
Identify one advantage and one disadvantage of TV as a medium of advertising
One advantage is they can provide a powerful media due to be able to display visual and sound effects
One disadvantage is there is limited interaction with the advert
Identify one advantage and one disadvantage of sponsorship as a medium of advertising 
Advantage- It can be seen by the targeted audience
Disadvantage- people may choose to just ignore it
State three different types of printed media
Magazines
leaflets
billboards
State three other examples of above the line marketing methods
Cinema
radio
newspaper
State a definition for below the line promotion
Promotion method where the business can directly contact the potential customers
Outline one context where free samples would work as a method of promotion
With health and beauty products as then they can try them and see how they look on there own body
Explain why social media is not a free promotion method
It isn’t free as it still takes time for someone to run it and they have to be paid
Identify one advantage and one disadvantage of trade fairs as a promotion method
Advantage- it has the prime target audience
Disadvantage- a lot of people go to look so it can just be a waist of time due to lost of questions
State three other examples of below the line marketing methods
Sales promotion
Telesales
Email
