ATTITUDE Flashcards
1
Q
What are attitudes?
A
- an overall disposition that guides a persons thoughts, feelings, and actions towards other people and social objects
2
Q
ABC components of attitudes
A
A: affective (feeling)
B: behavioural (acting)
C: cognitive (thinking)
3
Q
What are the functions of attitudes?
A
- helps to organize information processing regarding the social world
- helps guide behaviour
4
Q
How do attitudes develop?
A
- personal experience
- influence of others
- emotional reaction
5
Q
Why change attitudes?
A
- increase positive feeling
- attitudes are learned
- can be changed
6
Q
What is the peripheral route?
A
- use of factors not related to the issue or action itself
7
Q
What is the central route?
A
- thoughtful consideration of the message
8
Q
What are the steps in the information processing model?
A
- presentation of information, attention, comprehension, yielding, retention, action
9
Q
WHO says WHAT via what MEDIUM to WHOM with what EFFECT?
A
- who
- what
- medium
- audience
- effect
10
Q
Aspects of “who” component
A
- credibility: expertise, trustworthy
- attractiveness: similarity, familiarity, likeable
11
Q
Aspects of “what” component
A
- one or both sides
- discrepancy
- fear appeals
- reason
- repetition
- novel
- primary vs regency
- how-to advice
12
Q
Stress in regard to attitude
A
- long term value of positive consequences of performing the behaviour
- long term costs of negative consequences of NOT performing the behaviour
13
Q
Down-play in regard to attitude
A
- importance of negative consequences of performing the behaviour
- importance of possible consequences of NOT performing the behaviour
14
Q
Aspects of “medium” component
A
- direct experience vs communication
- modality
- mass media vs face-to-face
15
Q
Aspects of “audience” component
A
- Ability factors
- Active vs passive
- Existing attitudes
- Personality factors
- Demographics
