Attitude Flashcards
Define attitude
a value or belief towards someone or something
How can attitudes be formed
-attitudes are formed by associating with others and picking their opinions or values (role models)
-past experiences
-stereotypes
-societal norms
What can a negative attitude lead to
A negative attitude can lead to lower levels of motivation if no reinforcement is offered
Give 2 ways an attitude can be changed
Persuasive communication and cognitive dissonance
Define cognitive dissonance
New information given to a performer to cause unease and motivate change
Describe the triadic model
An attitude is made up of 3 components:
Cognitive component-beliefs and knowledge an individual has “I know running is good for me”
Affective component-emotional feelings towards something “Running is a pleasurable activity”
Behavioural component-how you will behave/respond to something “I will continue to run 3 times a week
Describe the 4 parts of persuasive communication
The persuader: the person needs to be one who is perceived to be significant and to have high status
The message: this needs to be presented in a way that makes performer to change an attitude
The recipient: the attitude is more easily changed if the recipient really wishes to be changed
The situation: attitudes are easier to change if there are other persuaders present
Describe the 5 stages in which a self fulfilling prophecy is formed
Myth-stereotype-prejudice-discrimination-self fulfilling prophecy