ADDICTION: Social - The Role of the Media A03

Question 1

Addiction: Role of the media :)

Answer 1

Positive effects of the media:
Effects of showing smoking in films were cancelled out by anti-smoking adverts

+Films will show negative effects (illness / financial cost / etc) which act as vicarious punishment & discourage people from engaging

Question 2

Addiction: Role of the media :(

Answer 2

Correlational research: cause and effect cannot be established

Lack of population validity: Studies tend to use young adults due to their susceptibility to what they view on the media

:( - Research cannot be applied to other populations