9.2

Question 1

Describe two different things that could cause a person to change how they view something.

Answer 1

Access to more information 2) Object/concept impacts an individual in a new way 3)Individual grows and matures

Question 2

Describe what causes cognitive dissonance.

Answer 2

This happens when an individual’s attitudes and beliefs are in conflict with their behaviors and actions

Question 3

Who first proposed cognitive dissonance?

Answer 3

Leon Festinger

Question 4

Explain how cognitive dissonance can change a person’s view or attitude.

Answer 4

When individuals experience cognitive dissonance they become stressed and uncomfortable, which causes them to change their perception and actions to fix the inconsistencies

Question 5

Provide an example of cognitive dissonance changing a person’s thoughts/actions in real life

Answer 5

Person A and Bare playing a game. Person A originally talks about how they are going to beat person B. Eventually it becomes apparent that person B is going to win. When that happens person A starts to say that it does not matter who wins because they never cared about the game

Question 6

Explain the elaboration likelihood model.

Answer 6

This is a theory that looks at the ways a person can be persuaded to change their perception of a concept, person, or object

Question 7

How does the elaboration likelihood model connect with logic and emotions?

Answer 7

The model looks to see how much of a person’s argument is based on logic and how much is emotions.

Question 8

Explain the difference between central route to persuasion and peripheral route to persuasion

Answer 8

Central route to persuasion uses facts to persuade someone. This uses a high degree of time and elaboration. While peripheral route to persuasion use emotions to persuade someone. This takes less time and focuses on quick decisions