7.5 Adminitering Surveys

Question 0

The other way to administer a survey is to use an ____ ____. An interviewer asks the questions and records the responses in a personal verbal interaction.

Answer 0

interview format

Question 1

There are two ways to administer surveys. One is to use a ____ questionnaire, wherein respondents read the questions and indicate their responses on a form.

Answer 1

written

Question 2

Questionnaires are generally less ____ than interviews.

Answer 2

costly

Question 3

Questionnaires also allow the respondent to be completely ____ as long as no identifying information is ask.

Answer 3

anonymous

Question 4

However, questionnaires require that the respondents be able to ____ and ____ the questions.

Answer 4

read and understand

Question 5

In addition, people may find it boring to sit by themselves answering questions, thus a problem of ____ may arise.

Answer 5

motivation

Question 6

Often researchers are able to distribute questionnaires to groups of individuals. This is ____ ____ to groups of individuals.

Answer 6

Personal administration

Question 7

One advantage of personal administration is that you have a captive audience that is likely to ____ the questionnaire once they start it.

Answer 7

compete

Question 8

Another advantage of personal administration is the researcher is present so people can ask ____ if necessary.

Answer 8

questions

Question 9

Surveys can be mailed to individuals at a home or business address. This is an inexpensive way of contacting people who were selected for the sample.

Answer 9

Mail surveys.

Question 10

However mail surveys have a drawback because of potentially low ____ ____.

Answer 10

response rates

Question 11

Another drawback of the mail survey is that no one is present to help if the person becomes ____ or has a question about something.

Answer 11

confused

Question 12

Is very easy to design a questionnaire for administration on the Internet. Both open and closed ended questions can be written and presented as ____ ____ to respondents.

Answer 12

Internet surveys

Question 13

One concern about ____ data collection is whether the results will be at all similar to what might be found using traditional methods.

Answer 13

Internet

Question 14

Another problem with Internet data is the inherent ____ about the characteristics of the individuals providing information for the study.

Answer 14

ambiguity

Question 15

Interviews. People are often more likely to agree to answer questions for a ____ person then to answer a mailed questionnaire.

Answer 15

real

Question 16

An important advantage of an interview is that the interviewer can ____ any problems the person might have an understanding questions.

Answer 16

clarify

Question 17

An interviewer can ask ____ questions if needed to help clarify answers.

Answer 17

follow-up

Question 18

One potential problem with interviews is called ____ ____, which describes all the biases that can arise from the fact that the interview is a unique human being interacting with another human.

Answer 18

interviewer bias

Question 19

____ interviews require that the interviewer and respondent meet to conduct the interview.

Answer 19

Face-to-face

Question 20

_____ interviews are less expensive than face-to-face interviews, and they allow data to be collected relatively quickly because many interviewers can work on the same survey at once.

Answer 20

Telephone

Question 21

With a ____ ____ ____ ____ (CATI) system, the interviewers questions are prompted on the computer screen, and the data entered directly into the computer for analysis.

Answer 21

computer assisted telephone interview

Question 22

A ____ ____ is an interview with a group of about 6 to 10 individuals brought together for a period of usually 2-3 hours.

Answer 22

focus group

Question 23

In a focus group questions tend to be open-ended, and they are asked of the whole group. An advantage here is that group ____ is possible.

Answer 23

interaction