7.4 Finalising The Questionnaire Flashcards
It is also good idea to consider the ____ in which you will ask your questions.
sequence
The printed questionnaire should appear attractive and ____.
professional
In general, it is best to ask the most ____ and ____ questions first to get to the attention of the respondents and motivate them to complete the survey.
interesting and important
In addition, it is a good idea to ____ questions together when they address a similar theme or topic.
group
Before actually administering the survey, it is a good idea to give the questions to a ____ ____ of people and help them think aloud while answering them.
small group
For the think-aloud procedure, you will need to ask the individuals to tell you how they ____ each question and how they respond to the response alternatives.
interpret