6.1 Quantitative and Qualitative Approaches Flashcards
Focuses on people behaving in natural settings and describing their world and their own words.
Qualitative research
Can be broadly classified as primarily qualitative or quantitative.
Observational methods
Tends to focus on specific behaviours that can be easily quantified (i.e., counted).
Quantitative research
Qualitative researchers emphasise collecting in-depth information on a relatively ___ individuals or within a very limited setting.
few
Quantitative investigations generally include ____ samples.
larger
The conclusions of qualitative research are based on ____ drawn by the investigator.
interpretations
Conclusions in quantitative research are based upon ____ ____ of data.
statistical analysis