7.1 Survey Research

Question 0

____ ____ employes questionnaires and interviews to ask people to provide information about themselves – their attitudes and beliefs, demographics and other facts, and past or intended future behaviours.

Answer 0

Survey research

Question 1

Surveys are a ____ ____ that is used to ask people to tell us about themselves.

Answer 1

research tool

Question 2

Surveys have become extremely important as society demands data about ____ rather than only intuition and anecdotes.

Answer 2

issues

Question 3

We often think of survey data providing a snapshot of how people ____ and ____ at a given point in time.

Answer 3

think and behave

Question 4

The survey method is also an important way for researchers to study ____ among variables and ways that attitudes and behaviours change over time.

Answer 4

relationships

Question 5

Survey research is also important as a ____ to experimental research findings.

Answer 5

compliment

Question 6

An assumption that underlies the use of questionnaires and interviews is that people are willing and able to provide ____ and ____ answers.

Answer 6

truthful and accurate

Question 7

A ____ ___ is a tendency to respond to all questions from a particular perspective rather than to provide answers that are directly related to the questions.

Answer 7

response set

Question 8

The most common response set is called ____ ____, or “faking good”. This leads the individual to answer the question in the most socially acceptable way.

Answer 8

social desirability

Question 9

Social desirability can be a problem in many research areas, but is probably most acute when the question concerns ____ topics such as violence or aggressive behaviour, substance abuse, or sexual practices.

Answer 9

sensitive