7.3 Responses To Questions Flashcards
With ____ questions, a limited number of response alternatives are given.
closed-ended
Questions can be either ____ or ____ ended.
closed or open
With ____-____ questions, respondents are free to answer in any way they like.
open-ended
Using closed-ended questions is a more ____ approach; they are easier to code and the response alternatives are the same for everyone.
structured
Open-ended questions require ____ to categorise and code the responses and are therefore more costly.
time
An open-ended question can yield valuable insights into what people are ____.
thinking
Open-ended questions are most useful when the researcher needs to know what people are thinking and how they naturally view their ____.
world
Closed-ended questions are more likely to be used when the dimensions of the ____ are well-defined.
variables
With closed-ended questions, there are a fixed number of ____ ____.
response alternatives
____ ____ are very common in many areas of research. ____ ____ ask people to provide “how much” judgements on any number of dimensions.
Rating scales
A ____ ____ ____ requires a mark along a continuous 100 mm line that is anchored with descriptions at each end. A ruler is then placed on the line to obtain the score on a scale that ranges from 0 to 100.
graphic rating scale
The ____ ____ scale is a measure of the meaning of concepts that was developed by Osgood and his associates. Respondents rate any concept on a series of bipolar adjectives using 7-point scales.
semantic differential
Research on the semantic differential shows that ____ ____ can be measured using this technique.
virtually anything
A large body of research shows that concepts are rated along three basic dimensions: the first and most important is ____ (good – bad); the second is ____ (slow – fast); and the third is ____ (weak - strong).
evaluation, activity, potency
____ scales are best for children. Face scales can be used to ask children to make ratings.
Non verbal
