4.2.2 Assessment Of A Country As A Market Flashcards

1
Q

Factors considered when assessing a country as a market

A
  1. Level and growth of disposable income
  2. Ease of doing business
  3. Infrastructure
  4. Political stability
  5. Exchange rate
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2
Q

Level and growth of disposable income

A

The total income and individual has available to spend after paying income taxes and any other statutory payments.

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3
Q

Infrastructure

A

Refers to the facilities that support everyday economic activity.

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4
Q

Exchange rate

A

If exchange rate of pound appreciates then it is more expensive to export into foreign markets.
Any profit made in the foreign country will be more expensive to send back to the UK

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