3.2.5. Media Flashcards
What are the different forms of media?
- social media
- radio (local, national, sport stations)
- TV (terrestrial, satellite, pay per view)
- newspapers/ magasines
- internet
- cinema
How has satellite TV changed since the 1980s?
- 24/7 access to sport
- increased number of female sport on TV
- female sports presenter
Example of satellite TV
Sky Sports
TNT Sports
How has pay per view TV changed since the 1980s?
- increased demand for big fights
Example of pay per view TV
Sky Sports Boxing
How has the internet developed since the 1980s?
- on demand/ catch up/ live pause
- watch on the go on phones
- watch some sports or highlights for free
What does the golden triangle show?
The relationship or interdependence between sport, sponsorship and media
How does the sponsor benefit from the golden triangle?
sponsor gains exposure for product or service
How does the sport benefit from the golden triangle?
sport increases revenue/ profile
How does the media benefit from the golden triangle?
media gains revenue from advertising and viewer subscriptions
The golden triangle in action - Arsenal
- Club/ sponsor relationship: emirates pay £50 million to be the front of shirt sponsor/ naming rights to the stadium
- Sponsor/ media relationship: Emirates gain exposure to a global fanbase with their name seen through different types of media
- Club/ media relationship: Arsenal benefits from their share of TV rights paid by Sky
What are the positive effects of media on individual sports?
- Increased profile of sport e.g. cricket’s profile increased due to the Hundred
- Increased sponsorship e.g. KP snacks for the Hundred
- Increased participation in sport
- Increased income for the sport and player income increased
- Standard of play increases for sport
What are the negative effects of media on individual sports?
- Sports can become reliant on the media
- Goes against the tradition of sport which can put some spectators off
- Can change the nature of sport to attract the media
- Increased pressure on performers to be successful to maintain media interest
- Media can control timings
What are the positives of media on performers?
- Increased profile of performers e.g. Ronaldo most followed person on Instagram with 644 mil
- Increased revenue/ income for performer e.g. Ronaldo’s net worth $800 million
- Increased sponsorship opportunities e.g. Ronaldo’s Nike sponsorship
What are the negative effects of media on performers?
- Media intrusion into personal life -> e.g. Ronaldo accused of rape
- Exploited by sponsors taking up training time
What are the positive effects of media on spectators?
- 24/7 access to sport via subscriptions e.g. Sky Sports/ TNT Sports
- Adapted rules e.g. Hundred in cricket, increases entertainment for spectators
- Standard of play increases (due to increase in revenue)
What are the negative effects of media on spectators?
- TV subscription prince increase
- Subscriptions increase so much spectators can no longer afford to watch e.g. to watch all Premier League games on TV works out between £80-£90 a month
- Disrupted coverage due to increased advertising and technoloy
- Goes against tradition of sport e.g. the Hundred goes against test cricket
What does is mean by sport being a commodity?
Sport is a commodity that can be bought or sold.
How does the media use sport as a commodity?
- Media companies pay the sport/ club/ NGB body for the rights to televise -> e.g. Sky/ TNT buy TV rights from the Premier League for football
- Pay per view/ subscription channels sell sport to the viewers -> e.g. Sky / TNT
- Sold to commercial companies - breaks in play sold for advertising
- Sold to other media companies so they can show the sport on their networks.
