3.2.5. Media

Question 1

What are the different forms of media?

Answer 1

• social media
• radio (local, national, sport stations)
• TV (terrestrial, satellite, pay per view)
• newspapers/ magasines
• internet
• cinema

Question 2

How has satellite TV changed since the 1980s?

Answer 2

• 24/7 access to sport
• increased number of female sport on TV
• female sports presenter

Question 3

Example of satellite TV

Answer 3

Sky Sports
TNT Sports

Question 4

How has pay per view TV changed since the 1980s?

Answer 4

• increased demand for big fights

Question 5

Example of pay per view TV

Answer 5

Sky Sports Boxing

Question 6

How has the internet developed since the 1980s?

Answer 6

• on demand/ catch up/ live pause
• watch on the go on phones
• watch some sports or highlights for free

Question 7

What does the golden triangle show?

Answer 7

The relationship or interdependence between sport, sponsorship and media

Question 8

How does the sponsor benefit from the golden triangle?

Answer 8

sponsor gains exposure for product or service

Question 9

How does the sport benefit from the golden triangle?

Answer 9

sport increases revenue/ profile

Question 10

How does the media benefit from the golden triangle?

Answer 10

media gains revenue from advertising and viewer subscriptions

Question 11

The golden triangle in action - Arsenal

Answer 11

• Club/ sponsor relationship: emirates pay £50 million to be the front of shirt sponsor/ naming rights to the stadium
• Sponsor/ media relationship: Emirates gain exposure to a global fanbase with their name seen through different types of media
• Club/ media relationship: Arsenal benefits from their share of TV rights paid by Sky