3.2.5. Media

Question 1

What are the different forms of media?

Answer 1

• social media
• radio (local, national, sport stations)
• TV (terrestrial, satellite, pay per view)
• newspapers/ magasines
• internet
• cinema

Question 2

How has satellite TV changed since the 1980s?

Answer 2

• 24/7 access to sport
• increased number of female sport on TV
• female sports presenter

Question 3

Example of satellite TV

Answer 3

Sky Sports
TNT Sports

Question 4

How has pay per view TV changed since the 1980s?

Answer 4

• increased demand for big fights

Question 5

Example of pay per view TV

Answer 5

Sky Sports Boxing

Question 6

How has the internet developed since the 1980s?

Answer 6

• on demand/ catch up/ live pause
• watch on the go on phones
• watch some sports or highlights for free

Question 7

What does the golden triangle show?

Answer 7

The relationship or interdependence between sport, sponsorship and media

Question 8

How does the sponsor benefit from the golden triangle?

Answer 8

sponsor gains exposure for product or service

Question 9

How does the sport benefit from the golden triangle?

Answer 9

sport increases revenue/ profile

Question 10

How does the media benefit from the golden triangle?

Answer 10

media gains revenue from advertising and viewer subscriptions

Question 11

The golden triangle in action - Arsenal

Answer 11

• Club/ sponsor relationship: emirates pay £50 million to be the front of shirt sponsor/ naming rights to the stadium
• Sponsor/ media relationship: Emirates gain exposure to a global fanbase with their name seen through different types of media
• Club/ media relationship: Arsenal benefits from their share of TV rights paid by Sky

Question 12

What are the positive effects of media on individual sports?

Answer 12

• Increased profile of sport e.g. cricket’s profile increased due to the Hundred
• Increased sponsorship e.g. KP snacks for the Hundred
• Increased participation in sport
• Increased income for the sport and player income increased
• Standard of play increases for sport

Question 13

What are the negative effects of media on individual sports?

Answer 13

• Sports can become reliant on the media
• Goes against the tradition of sport which can put some spectators off
• Can change the nature of sport to attract the media
• Increased pressure on performers to be successful to maintain media interest
• Media can control timings

Question 14

What are the positives of media on performers?

Answer 14

• Increased profile of performers e.g. Ronaldo most followed person on Instagram with 644 mil
• Increased revenue/ income for performer e.g. Ronaldo’s net worth $800 million
• Increased sponsorship opportunities e.g. Ronaldo’s Nike sponsorship

Question 15

What are the negative effects of media on performers?

Answer 15

• Media intrusion into personal life -> e.g. Ronaldo accused of rape
• Exploited by sponsors taking up training time

Question 16

What are the positive effects of media on spectators?

Answer 16

• 24/7 access to sport via subscriptions e.g. Sky Sports/ TNT Sports
• Adapted rules e.g. Hundred in cricket, increases entertainment for spectators
• Standard of play increases (due to increase in revenue)

Question 17

What are the negative effects of media on spectators?

Answer 17

• TV subscription prince increase
• Subscriptions increase so much spectators can no longer afford to watch e.g. to watch all Premier League games on TV works out between £80-£90 a month
• Disrupted coverage due to increased advertising and technoloy
• Goes against tradition of sport e.g. the Hundred goes against test cricket

Question 18

What does is mean by sport being a commodity?

Answer 18

Sport is a commodity that can be bought or sold.

Question 19

How does the media use sport as a commodity?

Answer 19

1. Media companies pay the sport/ club/ NGB body for the rights to televise -> e.g. Sky/ TNT buy TV rights from the Premier League for football
2. Pay per view/ subscription channels sell sport to the viewers -> e.g. Sky / TNT
3. Sold to commercial companies - breaks in play sold for advertising
4. Sold to other media companies so they can show the sport on their networks.