w5 Flashcards
Bounded rationality 3
- Rationality of individuals is limited by:
- the information they have.
- the cognitive limitations of their minds.
- the finite amount of time they have to make a decision.
The Representativeness Heuristic
steve has glasses and likes to read do you think he is a truck driver or teacher?
the availability heuristic
easier to recall through drama, media etc. sharkattack
study heristics letters
think of a letter: is it more likely to appera in the first position or in the last more last but you think of first
bradwagon effect
fashionL tendecny to do thigs because othe do things
scarcity effect
a phenomen associated with an i ncrease in value of goos when they ar sacre
endownment effect
tendency for people to demand much more to give up an object they already have than they would be willing to pay to acquire it
prospect theory assumes
thath losses and gains are valued differently and thus individuals make decisions based on perceived gains i nstead of losses
decoy effect
goede optie naast slechte optie
compromis effect
tendency to lean towards the middel option if options are hard to compar t