w5 Flashcards

1
Q

Bounded rationality 3

A
  • Rationality of individuals is limited by:
  • the information they have.
  • the cognitive limitations of their minds.
  • the finite amount of time they have to make a decision.
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2
Q

The Representativeness Heuristic

A

steve has glasses and likes to read do you think he is a truck driver or teacher?

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3
Q

the availability heuristic

A

easier to recall through drama, media etc. sharkattack

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4
Q

study heristics letters

A

think of a letter: is it more likely to appera in the first position or in the last more last but you think of first

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5
Q

bradwagon effect

A

fashionL tendecny to do thigs because othe do things

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6
Q

scarcity effect

A

a phenomen associated with an i ncrease in value of goos when they ar sacre

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7
Q

endownment effect

A

tendency for people to demand much more to give up an object they already have than they would be willing to pay to acquire it

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8
Q

prospect theory assumes

A

thath losses and gains are valued differently and thus individuals make decisions based on perceived gains i nstead of losses

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9
Q

decoy effect

A

goede optie naast slechte optie

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10
Q

compromis effect

A

tendency to lean towards the middel option if options are hard to compar t

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