w2 WOM chae

Question 1

study is about

Answer 1

spillover effects in seeded wom marketing campaigns

Question 2

wom is a key driverof

Answer 2

firm sales

Question 3

Power of wom

Answer 3

although strong ties are trusted more, weak ties are more influential on a macro level

Question 4

Word of mouth marketing is

Answer 4

the intentional influencing of consumer-to-consumer communication by professional marketing techniques

Question 5

Influencer marketing

Answer 5

seeded marketing campaigns involve firms sending products to be selected customers and encouraging them to spread wom

Question 6

Before influencer marketing 2

Answer 6

product placement and celebrity endorsemetns

Question 7

facts about influencer marketing 4

Answer 7

• Influencer can target more specific asegmetns
• Influencers are often clser to their audience
• Posts are potentially preceiveed as more authentic
• Trigger WOM

Question 8

Spillover effects:

Answer 8

a phenomenon where one piece of content indirectly impacts another piece of your company marketing. In a spillover effect, this influence typically exists between two types of content that are not directly related.

Question 9

Verder afmakn met concetratei

Answer 9

is op