crocket, david: political ideology in CB Flashcards
Microculture
a group of people who share similar values and tastes that are subsumed within a larger culture.
Age based microculture
People of the same age tend to share similar values and consumer preferences. This is especially true if teens and seems to apply across nations leading to a world teen culture.
Cohort
a group of people who have lived the same major experiences, which end up shaping their core values
Ideology is
a system of beliefs and values created and promulgated by a given society’s most dominant group(s).
POLITICAL IDEOLOGY
A worldview readily found in the population, including sets of ideas and values that cohere, that are used publicly to justify political stances, and that shape and are shaped by society
what are the 2 culturs studied?
Culture 1: Black (African-American) liberals
- Close to American liberalism
- Government guarantees distribution of social justice
- Hopes for full integration in society
Culture 2: Black (African-American) nationalist
- Different views within the ideology
- More separation between the groups
- Race is the most important category through which black life is categorized
- Black communities should engage in solidarity
what did they research
the propensity of the two cultures to shop in the ghetto
method: research team
1 black who did fieldwork 1 white who data analytics
samplin compostion made groups based on 2
white or black and social class
what societal problem was investigated
how do black residents react to attenuated acces to resources?
consumer responses to attenuated acces to food ware measured by 3 things
exit:choice to shop outside or outmigrate
loyalty: degree to which to choose to participate to the life of the community
voice: critique
black liberal ideology:
Exit:
loyalty:
voice:
black liberal ideology
exit: outmigration, outshopping
loyalty: neighborhoud preference
voice: critiquing black working class consumer behavior
b
