W1 argho & Dahl mannequins impact

Question 1

Why MANNEQUINS

Answer 1

The appearance of female mannequins has mirrored society’s current notion of feminine perfection.

Question 2

Research question

Answer 2

: how do people (low/high self esteem) respond to mannequin?

Question 3

Study 1a: presented participants with mannequin wearing bikini and looked at reaction
Outcome: participants with lower self esteem

Answer 3

Participants lower in self-esteem evaluated the bikini less favorably

Question 4

Study 1b:
Experimental condition: show mannequin with product
Control: show only product
Results: when dress was worn by mannewuin

Answer 4

: when dress was worn by mannequin it was less favorable (only with low self esteem)

Question 5

Experimental condition: appearance related (scarf)
Control: non-appearance (umbrella) related . result low self esteem:

Answer 5

evaluated the scarf (appearance related) less favorably to the umbrella)

Question 6

: Can the effect be migitated and how?

Answer 6

increasing customers self-esteem migitated the effect

Question 7

Effect mitigated when mannequin shows imperfection
Missing hair:
No flaw
- Low self esteem:
- High self esteem:

missing hair:

Answer 7

Low self esteem: more negative towards no flaw
High self esteem: more positive towards no flaw
Same opinion about the mannequin no hair