W3 intro to psychological core Flashcards
Sensation
how people are exposed by stimuli and influenced
Sensory marketing, also known as sensory advertising, is
a way to appeal to all five senses of your audience using sensory appeal. It focuses on creating content that uses the senses of sight, touch, sound, smell and taste.
Perception
How the human mind interprets signals from the senses.
top down processing
context to interpretation of stimulus
bottom up processing
acoustic wave, gedachten to interpretation
Attention
reflects how much mental activity is devoted to a stimulus.
Memory is the neural
Memory is the neural network of associated nodes.
Long-term memory is where
where information is permanently stored for later use.
Working memory is involved in
Working memory is involved in goal-directed behaviors in which information must be retained and manipulated to ensure successful task execution.
2 kinds of long term memory
explicit and implicit
2 typers of explicit memory
episodic (experiences) and sematnic (concepts and facts)
3 types of implicit memory
procedural (how to do things), priming, emotional conditioonin g
Beliefs and attitudes exist in (implicit) associative networks
Activation of one concept activates related concepts.
Celebrity endorsements build associations between
between the endorser and the brand.
Priming is the act of
introducing a stimulus to influence how individuals respond to a subsequent stimulus.
