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Consumer behaviour
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Consumer behaviour
(17 decks)
W1L1
W1 argho & Dahl mannequins impact
crocket, david: political ideology in CB
W1 Han, Nunes: role of brand prominance
W2 introduction
W2 mcferran: social influence on body type
w2 WOM chae
w2 argo dahl: social influence in retail context
Q&A 2
W3 intro to psychological core
W3 the effect of involvement, the role of involvement in attention and comprehension processes (celsi, Olson)
W3 preattentive mere exposure effect (janeswki) PAPER LEZEN
W3 the mere association effect and brand evaluations (dimofte, yalch 2010)
Q&A psychologial core
W4 Introduction, Consumers' emotional system, and Appraisal theory of emotion
extra
w5
