Video

Question 1

What strategies did studios use to bring in profit from videos?

Answer 1

-studios would sell a copy to a video rental store
-sell through market: studios began selling directly to people
-initially for family time because kids like to watch same move multiple time
-sell more copies with lower profit margin
-direct to video movies never seen in a movie theater (originally for bad films but began to be used to sequels to animation films such as Mulan II)
-decreased as streaming rose

Question 2

What is another way studio make money

Answer 2

merchandising
-$1 billion a year from merchandising
-Ex: Disney princess dolls, Marvel figurines

Question 3

Is the movie theater going to die?

Answer 3

Despite saying malls, expensive food and tickets, probably not; movies can enhance the experience by creating a communal experience; films seem funnier or sadder when viewed communally
-also better sound quality