Nature of Film Flashcards
1
Q
What is the most persuasive media?
A
Film
2
Q
What does it mean to say film is a high impact, high involvement medium?
A
there are very few distractions (dark lighting) and intensity (large screens, high volume)
3
Q
What does a film try to do?
A
A film tries to entertain
-does not try to persuade; people don’t usually watch a film to learn
4
Q
What formulae do films use?
A
Cliches are used repeatedly because they work
Ex: villain doesn’t;t kill adversary immediately but instead goes into a monologue
