Informercials and the Super Bowl Flashcards
1
Q
infomercial
A
a thirty minute ad
-usually on late at night
-begins by dramatizing a problem you didn’t;t know you had then presented their product as a solution
-main audience is older when
2
Q
Why is the Super Bowl so important for advertisers?
A
Because it has the largest audience of any show
3
Q
What is the most powerful advertising venue?
A
The Super Bowl
4
Q
When did Super Bowl advertising pick up?
A
After Macintosh computers sold out their entire stock in 6 hours once showed during the Super Bowl (1984)
